PROUD TO BE YOUR DEALERSHIP

As a small business, we work hard every day at Don Johnson Motors to create the best experience for our customers, be a great employer to our amazing team, and give back to the community we serve — but if you believe some of the latest commercials from national “online car buying” brands, you may think we’re movie villains 😂.

 

stereotypical sleazy car salesman

TV CAR DEALERS

friendly car salesman helping a customer

REAL CAR DEALERS

 

The truth is we can provide a much more convenient and confident online buying experience than any national used car website — which connect you with a national call-center — because our website connects you to an amazing local staff who care about you and want to build lifelong customer relationships.

 

THE BEST CAR BUYING (AND OWNING) EXPERIENCE

We’re here to help before, during, and long after your purchase — making sure you enjoy the full value of your investment and have all of your family’s vehicle needs taken care of for years to come.

car owner bringing a vehicle in for service at a dealership

A great car buying experience is just the beginning. Our team is here to help you have a great car owning experience.

Also, we have tons of new and used cars you can come see, test drive, and trust (like these!). Take a look around and let us know if you have any questions! Our job is to help neighbors like you drive happy with a vehicle (and monthly payment) you love.

 

 
EXPLORE VEHICLES ONLINE

New And Used Inventory Available

TAKE IT FROM OUR NEIGHBORS

We’re super proud of the car buying (and servicing) experiences we provide, and our #1 goal is creating happy customers in our community. Start your easy, transparent shopping experience now and see why people love working with our team online and in-store.

 
START SHOPPING LOCAL!

Check Out Our Great Deals

 
 

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Google Jan 21, 2022

Dale Campbell did a great job start to finish in the buying process.

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Google Jan 20, 2022

the entire process to purchase a vehicle was completely efficient. No pressure, great customer service. I highly recommend them and they will continue to get my business. I purchased a 2022 Z71 Silverado! Perfect

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Cars Jan 19, 2022

Ryan made the buying process of our car simple and accommodating to our budget. We hope to enjoy our vehicle and come back in the future to get the next one.

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Google Jan 17, 2022

Bought my GMC Terrain from Rob Henry at Don Johnson and he was awesome to work with!

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Cars Jan 16, 2022

Stopped in yesterday and wanted to purchase a 4WD truck. Adam was my salesman and he was very knowledgeable and not overbearing but super efficient. Todd was finance and he was honest and went above and beyond to secure an unbeatable interest rate. Fantastic experience! Super happy with my truck purchase!

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Google Jan 14, 2022

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Google Jan 13, 2022

Kaylee was an excellent salesperson. She made the experience enjoyable, easy, low stress.

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Google Jan 13, 2022

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Google Jan 12, 2022

fast and efficient

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Google Jan 12, 2022

The service department was very helpful and handled my issue promptly. Mr. Wey stayed in contact and was very professional. Thank you!

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Google Jan 10, 2022

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Google Jan 9, 2022

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Facebook Jan 9, 2022

Good service and friendly personnel

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Google Jan 9, 2022

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Google Jan 8, 2022

Dale was so helpful and friendly! Made car buying not stressful at all! No haggling and honest service.

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Google Jan 7, 2022

My experience at Don Johnson Motors was pleasant, quick and very friendly! I would recommend them to anyone!

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Google Jan 7, 2022

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Google Jan 7, 2022

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Google Jan 7, 2022

Eric and Darren were great to work with. Bought the Yukon over phone/email and made the process absolutely painless. When I arrived to pick up the vehicle they had everything prepared, I was on the road back to Minneapolis within a half hour. Great experience would definitely recommend their team. Thanks guys

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Google Jan 6, 2022

Ray was outstanding to work with. I had a great experience buying a new truck at Don Johnson.

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Google Jan 6, 2022

Thanks for the great service. I have a cabin here and my truck needed some fuel injector work so I could get home to Chicago. Keep up the good work thru the challenging times

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Google Jan 5, 2022

Ryan was great to work with and found us the vehicle we wanted.

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Google Jan 3, 2022

Rob and his team were knowledgeable about my car. The buying process was fast and painless.

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Google Jan 3, 2022

Excellent customer service and excellent dealership! Will be back for our next vehicle purchase.

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Google Jan 2, 2022

Thanks to Dale Campbell and the staff at Don Johnson Motors, with their professional and friendly members for making a very laid back buying experience.

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DealerRater Jan 2, 2022

Thank you Rod Heath! We love our Jeep Cherokee. Don Johnson Cumberland is definately worth checking out. We have purchased and leased new vehicles from them. We just visited and bought our leased Jeep.

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Google Jan 2, 2022

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Google Jan 1, 2022

Made buying and trading in old car fast and easy youg Adam was very good at showing truck and showing how all the features work.

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Google Jan 1, 2022

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Google Dec 31, 2021

Eric and Dale were great to work with!

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DealerRater Dec 31, 2021

Amy has been very, very helpful. She has up to the minute information and is very knowledgeable.

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Google Dec 31, 2021

Don Johnson Motors has great service, Great staff and a great comfortable place to sit and wait while my vehicle was being worked on!

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Google Dec 30, 2021

Don Johnson always goes above and beyond with their service! Mark was very responsive to my request for a last minute service, even with the holidays. Tim was very friendly when he came to my place of employment to pick up my car, making the service even more convenient for me! Kyle was very thorough with my service and reported anything extra that was needed and completed the service after receiving my approval. As always thank you Don Johnson for putting my needs first!

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Google Dec 30, 2021

Bought my first new car here. Best deal.

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Google Dec 28, 2021

Great service every time.

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Google Dec 24, 2021

Our experience with Don Johnson Chevrolet in Rice Lake was fantastic. They were able to diagnose and fix our vehicle quickly and the results were beyond our expectations. Melanie in the service department was efficient and thourally explained what needed to be done. As it turned out the necessary repair was covered by the factory warranty and the cost was a fraction of what it could have been had we taken our vehicle somewhere else. My faith has been restored in having Don Johnson service our vehicle and in the GM name and products. Very Satisfied!

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Google Dec 24, 2021

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Google Dec 24, 2021

Kaylee was knowledgeable about the vehicle. She was very pleasant, Good to know she is there if we have more questions about the vehicle

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Cars Dec 24, 2021

It was a simple and efficient experience and we enjoyed it immensely. We are thrilled with the vehicle we bought. Great people and great service! We have been buying cars from Mike Pahl, the manager, for 20+ years and would recommend his dealership and sales staff to anyone. Rob was extremely helpful.

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Google Dec 23, 2021

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Google Dec 23, 2021

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Google Dec 22, 2021

Very friendly and competent team. Smoothest buying experience I have ever had. Wouldn’t hesitate to recommend to others.

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Google Dec 22, 2021

Prompt, professional service with excellent follow-up to our concerns

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Google Dec 21, 2021

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DealerRater Dec 21, 2021

It is probably the easiest experience of buying a vehicle through this dealership than any others

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Google Dec 18, 2021

Dale was great to work with. Also Aaron made the paperwork easy!

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Google Dec 17, 2021

A quick professional service done. Friendly staff. Good hot chocolate in the waiting area.

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Google Dec 15, 2021

had oil changed tire rotation and also engine air filter they said my air filter didn't really look that bad and showed me , but I had it changed anyway thanks for your service.

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Google Dec 15, 2021

Ray is amazing-so helpful and kind!

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Google Dec 13, 2021

It was just fine .

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Google Dec 13, 2021

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Google Dec 11, 2021

Suzy made it super easy for me to get into my new to new escape. I was able to continue working while she went through the Approval process. Soo thankful for my amazing teammates here at Don Johnson a cumberland Motors.

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Google Dec 11, 2021

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Google Dec 9, 2021

It was very difficult to get an appointment for the oil change. We attempted twice two weeks before the date we had available. We almost went past the allowable time in milage between oil changes. Multiple phone calls and finally we were asked to drop off the vehicle and they worked it in. We want to only take our vehicle to GMAC certified service but we don't always know our schedule more than 2 weeks out.

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Google Dec 7, 2021

From beginning to end service department was courteous, professional, Thorough, & quick

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Cars Dec 7, 2021

My wife and I recently went into Don Johnson Motors in Hayward, WI. We worked with Kaylee Meyer. She was extremely knowledgeable, Courteous, and just all-around fun to work with. She answered all of our questions with ease. On our next vehicle purchase, we will be contacting her.

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Google Dec 5, 2021

Fantastic service from the minute we walked in! They actually got to know us during our purchase process, which was smooth as could be. Dale, Aaron and Paul were great. After all the ink was dry, Dale took the time to go over all the features of our car, and there were many. They had what we were looking for and there was no looking back. We appreciated the hospitality and great conversation!

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Facebook Dec 4, 2021

I went in with my mind made up and they did what they had to make my dreams come true! Such wonderful guest service! Thank you to Adam & Todd for an Honest, fun, easy & reassuring buying process! Very polite, offered a beverage and even helped entertain the kids while finishing on paperwork!

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Google Dec 4, 2021

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Google Dec 4, 2021

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Google Dec 3, 2021

Efficient, great service and staff is a pleasure to work with

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Google Dec 3, 2021

Great place to buy a vehicle everyone was very helpful.

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Google Dec 2, 2021

Chris was excellent, from the point of assisting me with decisions on build out options, production schedule updates to delivery of the vehicle. Trade in for my old car was above my anticipated value so I was thrilled. Great experience start to finish.

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Google Dec 2, 2021

Very good service.

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Google Dec 1, 2021

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Google Dec 1, 2021

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Google Dec 1, 2021

I used the service department. Got me in for an alignment quickly. They have a nice waiting area for guest wish tv and refreshments. Very friendly staff. My alignment still does not feel correct and is off to the right. I called to see if they could figure out what is going on. Will be a very happy customer if they correct the alignment

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Google Dec 1, 2021

The staff is very friendly and knowledgeable. The technicians are excellent!

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Google Nov 29, 2021

I went in with no apointment to see when I could get my truck fixed and a half hour later my truck was back on the road, they got me right in. Great friendly service.

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Google Nov 25, 2021

Great experience and a good service! Barry Nelson is a good sales person. He knew exactly what kind of car I’m looking for! Highly recommended Don Johnson Cumberland!

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Google Nov 25, 2021

I needed a new battery for my 2015 Suburban and the dealership fit me into there service schedule. Great/Fantastic service from a dealership!!

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Google Nov 24, 2021

They did a great job fixing a slow leak on my tire. We were from out of town, and they took great care of us. Eric kept me posted on the repair, and we were out of there within an hour. I definitely would bring my car back there in the future.

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Google Nov 24, 2021

It would have been nice to know if the repairs needed were covered by the warranty.

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Google Nov 24, 2021

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Google Nov 23, 2021

Thankful for a great deal on a used pickup. Looked like new. Answered all my questions.

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DealerRater Nov 22, 2021

Work was done when estimated. Quality of the job was excellent. It was a nice touch that it was detailed before I picked it up. Bravo!

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DealerRater Nov 22, 2021

Great Service and Salesman. Very respectful of my needs. Just great very great overall.Live it😃😃👍👍

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DealerRater Nov 22, 2021

First and all contacts were vey professional and accommodating. Office looked very professional. Very happy with results

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Google Nov 21, 2021

Chris was great to work with. I was under a time crunch and he was able to arrange to have test drive vehicles I found on the website, that were at other Don Johnson locations, delivered to Hayward. I found the vehicle I liked and the purchase process went smoothly - from processing the paperwork to having my new truck delivered.

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Google Nov 17, 2021

I felt staff was honest with assessments and friendly Prices are pricey which is hard to keep going for service.

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DealerRater Nov 16, 2021

Thank you, Bob Cifaldi at Don Johnson Motors for helping us purchase a 2021 Ford Edge to replace the one that hit the deer. Bob has always been really helpful to us. I think he has sold us every vehicle but one (his son Patrick sold us) over the last 40 years. We really appreciate the time he has given us and all the questions he has answered for us.

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DealerRater Nov 16, 2021

Just purchased a new King Ranch from Don Johnson. It took8 months to get, but that was not the fault of the dealer, and they worked hard to get it in. Truck is great, Sales was smooth from beginning to end. Thanks Ray.

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Google Nov 16, 2021

Very friendly service with comparable prices.

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Google Nov 14, 2021

Just purchased a Chevy equinox from Kaylee. She was super knowledgeable about the vehicle and answered all our questions. I would highly recommend going to see her if you are in need of a vehicle!

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Google Nov 11, 2021

Just bought my 2nd vehicle here. I worked with Jake Hamack both times and he was awesome. Incredibly fair deals both times. I would highly recommend Don Johnson's Cumberland for you next new or used car purchase!

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Google Nov 8, 2021

As always courteous and great service. Helpful and knowledgeable.

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Google Nov 7, 2021

We worked with Ray at the Cumberland location! He took great care of us. He was very personable and helpful. We are very pleased with our "new to us" Chrysler Pacifica

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Google Nov 6, 2021

Rob Henry was a huge help!

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Google Nov 6, 2021

I just purchased a 2022 Canyon . Darren Lucas was very patient as my salesman and went out of his way to be sure that I was happy with my decision on downsizing. This is the second truck I have purchased at Don Johnson Rice Lake and I was determined to work with Darren. Aaron was very informative also. I highly recommend this dealership.

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Google Nov 5, 2021

We recently bought our new vehicle here and our salesman was Ray Nelson!! We highly recommend going to him he was knowledgeable and personable and by the end of the day even our little guys was going right to Ray!! We are very pleased with our expierence and our new SUV

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DealerRater Nov 2, 2021

We have never had any problems dealing with Don Johnson, right now I have too much going on with Covid to deal with e-mails every day about a simple oil change. Give them all a raise. Bonnie

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Google Oct 31, 2021

I am very pleased with the car buying experience at Cumberland Ford. I have been looking for a new car for months living in Minneapolis, and from start to finish, whether texting, calling or in person. Jake and Allison were so easy to work with and accommodating. Even with the 1.75 hour drive, it was well worth it.

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Google Oct 31, 2021

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Google Oct 30, 2021

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Google Oct 30, 2021

Very happy with my servic. Technician did fantastic job!!

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Google Oct 30, 2021

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Google Oct 29, 2021

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Google Oct 28, 2021

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Google Oct 28, 2021

Brooke was awesome, made it very easy to set up an appointment! She answered all my questions prior to the appointment very promptly. First impression when we arrived, very clean building. Adam greeted is as soon as we walked it. Cant speak highly enough of Adam he was very helpful, he made us feel comfortable right from the start. I have two younger kids so I appreciated his effort to make them comfortable and have a pleasant experience as well! Very very happy with my purchase for them!

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Google Oct 28, 2021

I would like to shout out to Ray Nelson for the amazing experience I had purchasing my new vehicle. Would definitely work with him and Don Johnson Motors again! Thanks I love my new car!!!

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Contact Us

(715) 475-1473

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734 West Avenue • Rice Lake, WI 54868

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Don Johnson Motors 45.5080292, -91.7657192.