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Google Feb 24, 2021

I had Jonathan take care of my vehicle at the Service Center. For being so young ( I thought ) he handle all my needs and was so good with his Customer Service Approach I went away with a WOW Experience that was pretty Amazing . All my needs were met but most important was that young man’d attitude toward the Customer! ME .

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Google Feb 24, 2021

Great service just took a long time! All in all very good👍🏼

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Google Feb 23, 2021

Great People, Great Experiance!

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Google Feb 23, 2021

Amy, ...in the collision center is a ROCK STAR! Additionally, I have purchased multiple vehicles from DJM...and I have referred multiple people who have actually purchased from DJM. The salesman each time is Dale Campbell!! He is a huge asset to DJM!

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DealerRater Feb 21, 2021

I had an excellent experience with Don Johnson Motors. My sales person, Ray, and the financial staff were extremely friendly and personal. The facility was clean and impressive. The 2018 Dodge Journey I purchased from Don Johnson Motors is a wonderful vehicle. I highly recommend Ray from Don Johnson Motors.

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DealerRater Feb 19, 2021

Wonderful experience over all. I got top dollar for my trade and a good price on my Z71 Colorado! I will definitely be back and highly recommend them.

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DealerRater Feb 12, 2021

Chris & Todd made it so easy for us & we love our new 2016 GMC Terrain! Won’t be the last vehicle we buy from them!

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DealerRater Jan 27, 2021

Routine maintenance was performed satisfactorily-no issues or complaints. What is annoying as xxxx is that a review is expected/pushed EVERY time we have routine maintenance done. An oil change is not a big deal that requires a review every time.....I wish you'd stop

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DealerRater Dec 17, 2020

Brent and Suzy did an excellent job. We love our new jeep. They had to do a dealer trade and Brent even went himself to pick it up so that we could have it by the weekend.

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DealerRater Nov 15, 2020

Excellent customer service. Timely repairs and friendly service representatives. The waiting area is very comfortable and clean. We drive from 45 minutes away because we like this dealership.

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DealerRater Nov 14, 2020

Customer service was excellent. My car was in need of emergency service and they went the extra mile to help me out. Multiple employees offered to stay late with me to keep me out of the cold while waiting for someone to pick me up. I highly recommend this dealership as they were amazing to work with. Thank you so much for the help!

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DealerRater Oct 30, 2020

Completely satisfied with my service done at Don Johnson Cumberland, WI. They did what I requested and kept me well informed. Great Service & Customer Service

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DealerRater Oct 27, 2020

I drove 5 hours to purchase a truck from DJ as they were the easiest dealership to work and communicate with. I had a specific vehicle I was looking for, many dealers had it, but Bob Cifaldi and the DJ team made an offer for the vehicle and my trade in that I could not refuse. There were no games played when I arrived in person either and everything with Suzy went smoothly. I would definitely make the drive again to purchase from Don Johnson Cumberland.

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DealerRater Oct 26, 2020

The team at Don Johnson motors was excellent to work with. They were friendly and accomodating. I would highly recommend DJM to any of my family or friends.

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DealerRater Oct 20, 2020

Had a great experience buying a vehicle this weekend. Ray Nelson took great care of us and made sure to keep us informed every step of the way. We would definitely recommend him and the dealership.

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DealerRater Oct 4, 2020

Exceptional service! Just purchased a new vehicle from Don Johnson Motors. Darren and Aaron as always are very friendly, courteous and helpful. This is our second vehicle purchased from Darren and Aaron at Don Johnson Motors and will definitely be happy to work with Darren and Aaron at Don Johnson Motors for any future vehicle purchases. Thank you Darren and Aaron!

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DealerRater Sep 30, 2020

Good experience, got in without an appointment, great and fast service. Explained problem well. Will sure to use this dealership in the future!will tell others about the service

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DealerRater Sep 17, 2020

Ryan and Eric did their best to accommodate a space for conversation and successfully assisted in providing a very doable contract. Both were very kind and considerate. So appreciated. Thank you!

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DealerRater Sep 1, 2020

The service on my 2017 GMC Canyon was excellent from the time I checked in to quick completion of the work. I will be using Don Johnson Motors for future service on my vehicles.

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DealerRater Aug 28, 2020

They worked hard to find me the truck I needed awesome people to work with they had me in and on my way in one hour

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DealerRater Jul 27, 2020

We have taken vehicles to DJ Inc for several yrs for service and always been treated great. The car buying experience was no different. Kaylee and Rob were especially helpful. Thanx so much.

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DealerRater Jul 3, 2020

Very friendly and efficient. Appear to be very thorough and thoughtful. Very very good. Now I used up my 25 minimum work response to the request

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Service Your Vehicle

Thank you for stopping by Don Johnson Motors. When looking for service, maintenance, or repairs for your car, you want to bring it to someone you can trust. Our factory trained technicians will diagnose and repair your car correctly the first time. Trust the proven mechanics at our service center to help you get the most out of your vehicle!

Schedule Service

Thank You For Visiting Don Johnson Motors

Welcome to Don Johnson Motors, your Chrysler, Dodge, Jeep, RAM, Ford, Buick, Chevrolet, and GMC dealerships serving Rice Lake, Hayward, and Cumberland. Here at Don Johnson, we focus on new and pre-owned Chrysler, Dodge, Jeep, RAM, Ford, Buick, Chevrolet, and GMC vehicles, top-notch automotive service, and a fair, pressure-free customer experience. And with more than 100 years serving drivers in the greater Rice Lake area, you can rest assured we have what it takes to set you up with your next vehicle, arrange competitive financing rates, and handle any repair you bring our way.

When you purchase a car from Don Johnson Motors, you’re eligible to receive the dealership’s exclusive lifetime limited engine warranty free of charge. Almost every new or used car that is within the last 5 model years and has less than 75,000 miles receives this extended coverage.

Schedule service at our state-of-the-art garage, and our factory-trained and certified technicians can then handle any engine work your vehicle might need, as well as routine maintenance or part replacements. Better yet, we offer a variety of offers and incentives for car purchases at Don Johnson Motors along with a rotating list of service specials to get you affordable, quality service.

Visit Don Johnson Motors today to experience a 100 plus year dealership tradition! You can contact our knowledgeable sales staff with any questions before you stop by!

Celebrating A Century Of Excellence

Don Johnson Motors is proud to celebrate five generations and over 100 years of serving Rice Lake, Hayward, Cumberland, and the surrounding areas. Through the years we’ve experienced everything from oil embargos to economic depressions and world wars. We recognize that the only reason we’ve survived those challenging times is because of you, our loyal customers. Today it’s more important than ever that we say thank you. We’re grateful for the opportunity to earn your business and are committed to your satisfaction every time.

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Contact Us

(715) 475-1473

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734 West Avenue • Rice Lake, WI 54868

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Don Johnson Motors 45.5080292, -91.7657192.