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DealerRater Jul 24, 2021

Was very helpful in showing me all the options of the new 2021 f150. I didn't know a Ford could look so fantastic as it did there. But then again it is a Ford. Everyone at the dealership was very helpful and curious I will definitely go back to them in the near future.

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Google Jul 24, 2021

Top notch as always!!

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Google Jul 21, 2021

I dropped off the vehicle and the service department was able to fix it right away. Great service.

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Google Jul 21, 2021

I was having problems getting anyone to give me a loan or help in getting me some credit. I never thought that i wouls ever be paying on a car. But i went thru a place called Cedit acceptance and they worked witb Don Johnson motors in Cumbeland. Jame n Jeff were fantastic. They worked with numbers n different videos and finally they worked it out that was able to get a car. Í really appreciate the guys were able to get me in a 2013 Ford Focus.

Our Locations

Don Johnson Motors

DJM Learn More
DonJohnson RiceLake 032817
734 West Avenue, Rice Lake, WI 54868, USA
Sales: (715) 475-1473
Service: (715) 475-1437
Parts: (715) 234-8161
Collision: (715) 234-4035

Don Johnson’s Hayward Motors

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DonJohnson Hayward 032817
15570 Hwy 63 North Hayward, WI 54843
Sales: (715) 475-1474
Service: (715) 475-1438
Parts: (715) 634-4848

Don Johnson’s Cumberland Motors

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1925 Elm Street Cumberland, WI 54829
Sales: (715) 475-1475
Service: (715) 475-1439
Parts: (715) 822-4931
Collision: (715) 822-2884

Service Your Vehicle

Thank you for stopping by Don Johnson Motors. When looking for service, maintenance, or repairs for your car, you want to bring it to someone you can trust. Our factory trained technicians will diagnose and repair your car correctly the first time. Trust the proven mechanics at our service center to help you get the most out of your vehicle!

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Thank You For Visiting Don Johnson Motors


Don Johnson Motors |  Your Premier Car Dealership Group in Northern Wisconsin

Welcome to Don Johnson Motors, your Chrysler, Dodge, Jeep, RAM, Ford, Buick, Chevrolet, and GMC dealership group in northern Wisconsin! We proudly serve Rice Lake, Hayward, and Cumberland. At our northern Wisconsin Chevy, Jeep & Ford dealer group, we focus on new and pre-owned Chrysler, Dodge, Jeep, RAM, Ford, Buick, Chevrolet, and GMC vehicles. Of course, we also offer top-notch automotive service and a fair, pressure-free customer experience.

Other Car Dealerships in Northern Wisconsin Have Nothing On Our 100+ Years!

With more than 100 years serving drivers in the greater Rice Lake area, you can rest assured we offer what it takes to set you up with your next vehicle, arrange competitive financing rates, and handle any repair you bring our way. Contact us today with any questions you may have! It doesn’t matter if you’re looking for a Jeep in Cumberland, a Ford in Rice Lake, or a GMC in Hayward; we’ve got the right vehicle for you at one of our dealerships! Plus, we know a thing or two about making happy customers, since, after all, we’ve been doing it for over a century.

Why Choose Us Among Other Rice Lake Area Dealers?

Whether you’re looking for a Rice Lake, WI Chevy dealer, a Cumberland Ford dealer, or a Cumberland Jeep Dealer, we’ve got you covered. Don Johnson Motors has locations in Rice Lake, Hayward and Cumberland, and we sell multiple American-made brands.

Our Finance Center

We’re more than a Rice Lake, Wisconsin dealer. Or a Hayward Chevy dealer. Or even a Cumberland Ford dealer. Much more. We also are your one-stop shop for affordable automotive financing, whether you opt for one of the above-mentioned brands or you’re looking more for a quality low-mileage used car. In fact, our finance center has established relationships with a wide variety of lenders across northern Wisconsin, and we provide financing for people of all credit backgrounds.

Looking to learn more about the difference between leasing vs. buying or even estimate your potential car payments? We have a variety of tools available to help with your financing needs. Of course, you can always call (715) 475-1473 to speak to a finance professional, too.

Our Service Center

Schedule service at the state-of-the-art garage at our car dealership & service center in northern Wisconsin, and our factory-trained and certified technicians can then handle any engine work your vehicle might need. Our ASE-trained service specialists also can tackle routine maintenance and part installations. Better yet, we offer a variety of offers and incentives for car purchases at Don Johnson Motors along with a rotating list of service specials to get you affordable, quality service.

Rely On Don Johnson Motors: Your Northern Wisconsin Automotive Mecca

Visit Don Johnson Motors today to experience a 100+ year dealership tradition! You can contact our knowledgeable sales staff with any questions before you stop by! We can’t wait to help you with your automotive purchasing, financing, or servicing needs.

Celebrating A Century Of Excellence

Don Johnson Motors is proud to celebrate five generations and over 100 years of serving Rice Lake, Hayward, Cumberland, and the surrounding areas. Through the years we’ve experienced everything from oil embargos to economic depressions and world wars. We recognize that the only reason we’ve survived those challenging times is because of you, our loyal customers. Today it’s more important than ever that we say thank you. We’re grateful for the opportunity to earn your business and are committed to your satisfaction every time.

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Contact Us

(715) 475-1473

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734 West Avenue • Rice Lake, WI 54868

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Don Johnson Motors 45.5080292, -91.7657192.