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Google Aug 17, 2022

It was great

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Google Aug 17, 2022

Everyone was easy to deal with, and took their time with me and my questions. I ended up with the vehicle i wanted at a fair price, and got a good deal on my trade-in. I would certainly come to them again when i need a new vehicle.

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Google Aug 13, 2022

Very efficient. Quick in and out.

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DealerRater Aug 13, 2022

Brian was very nice to work with. Handled everything in a very professional manner. Happy to know my car is well maintained

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DealerRater Aug 11, 2022

Sales person was helpful and accommodating when ordering and purchasing my new truck this summer

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Google Aug 10, 2022

It was a simple job, change the oil and rotate the tires. I waited for the vehicle and it was done in less than an hour, which is what the service consultant stated at the start of service. The service consultants were great and didn't try to push extra services, which is hate. As Arnold said "I'll be back".

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DealerRater Aug 10, 2022

Don Johnson is our dealer of choice. They always are willing to go that extra mile on 5 autos we have purchased from them. They also did a great job helping our daughter purchase a vehicle. They are a first rate team!

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Google Aug 8, 2022

Ryan and Aaron were great throughout the process of purchasing our new vehicle Ryan did a great job showing us all the features of our new vehicle. Both did a great job answering any questions that we may have had. The purchase was very simple and easy.

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Google Aug 5, 2022

Stacia Thompson and Jeff helped me so much to get me this vehicle for me. It was my first time buying a vehicle from a dealership and they made it simple and workable for me. Words can't describe how thankful I am for this team helping along through all this. THANK YOU!!!!

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Google Aug 5, 2022

I had a wonderful experience at Don Johnson Motors in Cumberland! Brooke and Jeff were very helpful and answers all my questions and concerns! And the gave me a great price! Come get yourself a great vehicle from them!

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DealerRater Aug 3, 2022

Ryan at DJM kept me updated on the status of my build and was very helpful through all aspects of my purchase. Aaron was very helpful in finding the best financing for us and was easy to work with. I would recommend DJM to anyone for a very pleasant and easy buying experience.

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Google Jul 31, 2022

Always a great experience working with the service department. They are professional, curteous, and efficient everytime I bring in a vehicle.

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Google Jul 31, 2022

The salesman that helped me was Barry Nelson. He was very nice, and helped negotiate a slightly better trade in price on my Equinox. He was very patient, and good about explaining who had the Jeep and why it was traded. So far he is one of only 2 salesman that I would buy a 2nd car from. While the overall car buying experience at Don Johnson was very good, I did have a small problem with the negotiation of the service contract. I called the manager the following day to explain my area of concern, and he assured me that ...

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Google Jul 30, 2022

Nice clean. But went for service and have handi capped plates and adter servicing my car they parked my car halfway across parking lot. That was rude and un thoughtful ....

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Google Jul 28, 2022

Great buying experience

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Google Jul 27, 2022

Buying this new car was fun, which I didn't expect given the new car inventory these days. Ryan is a great salesman!

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Google Jul 27, 2022

Good service!

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Google Jul 26, 2022

Very friendly atmosphere and employees, very helpful in all aspects in vehicle buying experience

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Google Jul 26, 2022

Very good service department. We were traveling and feel fortunate to have found these folks. Mark in service was as good as it gets. Thanks

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Google Jul 24, 2022

I couldn't be happier with the effort they made to get me in my new truck.

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Google Jul 23, 2022

We have always had a great experience here whether buying a new/used vehicle to having oil change & tire rotation and having repairs done. Everyone is friendly, they know their jobs and what needs to be explained/done! Thank you!!

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Google Jul 23, 2022

Brooke was awesome to work with, needed to replace a Grand Cherokee I hit a deer with. Car Guru led me to Don Johnson. One stop shopping Jeep and financing and out the door in an hour. I thought I liked my 2009 Grand Cherokee but love my 2011 now even better!

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Google Jul 22, 2022

Ray was incredibly helpful in the purchase of my new custom order Jeep Wrangler! When we came to the dealership to simply make sure our family could fit in the unlimited edition, he was very low pressure. Initially thinking our best bet was to look for a used vehicle, he asked about our needs and wants and counseled us that custom ordering a vehicle specific to our needs may be our best course of action. He allowed me ample time to way the pros and cons and when I was ready to order, he made it as painless as a ...

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Cars Jul 22, 2022

Rob Henry and his crew did an awesome job helping me with the purchase of my truck! They took the time to explain everything to me during the entire process. Rob showed and explained all the features the truck has. I left feeling that I was and will be taken care of if there are any future things I may need. I will definitely seek Rob's assistance when it is time to trade in a few years! Thank you so much!

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Google Jul 22, 2022

Very friendly, very professional. It’s the second vehicle we’ve purchased from there. The service department is wonderful as well.

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Google Jul 21, 2022

My experience with the service department was great. Working with service advisor Andrew, the guys in the service department took care of some recalls for my 2021 F150 Platinum. Ford corporate had told the service department that it would take 4 to 8 hours to address the issue, but in the end it took over 3 weeks. Although there was a lot of frustration on both sides we continued to work together to get the job done. After it was all said and done I now have Ford blue cruise installed in my truck.😀 This allows me to drive 100% hands free on mapped, divided ...

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Google Jul 19, 2022

Couldn't have asked for a more professional, accommodating, and trustworthy group of people at Don Johnson's Hayward Motors, and my family has continued to go back there because of the exceptional service and quality of vehicles!

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Google Jul 19, 2022

Very pleasant and professional group of people. Highly recommend!

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Google Jul 18, 2022

Darren Lucas was our sales person. He was fun towork with, very responsive and knowledgeable. I'll go back for my next vehicle!

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Google Jul 15, 2022

Congratulations on your construction project in Rice Lake! Don Johnson Motors centers have a welcoming appearance. We use Cumberland for Jeep service and Rice Lake for GMC. During construction at the Rice Lake location we experienced confusion as to where the Service Entrance was since construction was taking place at the previous Service Entrance. Front staff was very helpful and courteous.

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Google Jul 14, 2022

I do believe you are catching on! Customer service is and always will be VERY important. Repeat customers IS what you want. New customers will come after. Because old customers will pass the good word on for you! I only gave you a 9 because there is always room for improvement. Mrs. Roger Hicks

Our Locations


Don Johnson Motors

DJM Learn More
DonJohnson RiceLake 032817
734 West Avenue, Rice Lake, WI 54868, USA
Sales: (715) 475-1473
Service: (715) 475-1437
Parts: (715) 234-8161
Collision: (715) 234-4035

Don Johnson’s Hayward Motors

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DonJohnson Hayward 032817
15570 Hwy 63 North Hayward, WI 54843
Sales: (715) 475-1474
Service: (715) 475-1438
Parts: (715) 634-4848

Don Johnson’s Cumberland Motors

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1925 Elm Street Cumberland, WI 54829
Sales: (715) 475-1475
Service: (715) 475-1439
Parts: (715) 822-4931
Collision: (715) 822-2884

Service Your Vehicle

Thank you for stopping by Don Johnson Motors. When looking for service, maintenance, or repairs for your car, you want to bring it to someone you can trust. Our factory trained technicians will diagnose and repair your car correctly the first time. Trust the proven mechanics at our service center to help you get the most out of your vehicle!

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Thank You For Visiting Don Johnson Motors

 

Don Johnson Motors |  Your Premier Car Dealership Group in Northern Wisconsin

Welcome to Don Johnson Motors, your Chrysler, Dodge, Jeep, RAM, Ford, Buick, Chevrolet, and GMC dealership group in northern Wisconsin! We proudly serve Rice Lake, Hayward, and Cumberland. At our northern Wisconsin Chevy, Jeep & Ford dealer group, we focus on new and pre-owned Chrysler, Dodge, Jeep, RAM, Ford, Buick, Chevrolet, and GMC vehicles. Of course, we also offer top-notch automotive service and a fair, pressure-free customer experience.

Other Car Dealerships in Northern Wisconsin Have Nothing On Our 100+ Years!

With more than 100 years serving drivers in the greater Rice Lake area, you can rest assured we offer what it takes to set you up with your next vehicle, arrange competitive financing rates, and handle any repair you bring our way. Contact us today with any questions you may have! It doesn’t matter if you’re looking for a Jeep in Cumberland, a Ford in Rice Lake, or a GMC in Hayward; we’ve got the right vehicle for you at one of our dealerships! Plus, we know a thing or two about making happy customers, since, after all, we’ve been doing it for over a century.

Why Choose Us Among Other Rice Lake Area Dealers?

Whether you’re looking for a Rice Lake, WI Chevy dealer, a Cumberland Ford dealer, or a Cumberland Jeep Dealer, we’ve got you covered. Don Johnson Motors has locations in Rice Lake, Hayward and Cumberland, and we sell multiple American-made brands.

Our Finance Center

We’re more than a Rice Lake, Wisconsin dealer. Or a Hayward Chevy dealer. Or even a Cumberland Ford dealer. Much more. We also are your one-stop shop for affordable automotive financing, whether you opt for one of the above-mentioned brands or you’re looking more for a quality low-mileage used car. In fact, our finance center has established relationships with a wide variety of lenders across northern Wisconsin, and we provide financing for people of all credit backgrounds.

Looking to learn more about the difference between leasing vs. buying or even estimate your potential car payments? We have a variety of tools available to help with your financing needs. Of course, you can always call (715) 475-1473 to speak to a finance professional, too.

Our Service Center

Schedule service at the state-of-the-art garage at our car dealership & service center in northern Wisconsin, and our factory-trained and certified technicians can then handle any engine work your vehicle might need. Our ASE-trained service specialists also can tackle routine maintenance and part installations. Better yet, we offer a variety of offers and incentives for car purchases at Don Johnson Motors along with a rotating list of service specials to get you affordable, quality service.

Rely On Don Johnson Motors: Your Northern Wisconsin Automotive Mecca

Visit Don Johnson Motors today to experience a 100+ year dealership tradition! You can contact our knowledgeable sales staff with any questions before you stop by! We can’t wait to help you with your automotive purchasing, financing, or servicing needs.

Celebrating A Century Of Excellence

Don Johnson Motors is proud to celebrate five generations and over 100 years of serving Rice Lake, Hayward, Cumberland, and the surrounding areas. Through the years we’ve experienced everything from oil embargos to economic depressions and world wars. We recognize that the only reason we’ve survived those challenging times is because of you, our loyal customers. Today it’s more important than ever that we say thank you. We’re grateful for the opportunity to earn your business and are committed to your satisfaction every time.

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Don Johnson Motors 45.5080292, -91.7657192.