The Don Johnson Advantage

Home of Don Johnson’s Rock-Bottom Price (DJRP) – Great deals you don’t have to ask for. Upfront, pre-discounted pricing for everyone!
Non-Commissioned Sales Team – We proudly employ product experts, not profit experts.
One-Stop Shopping – Whether you’re in need of Sales, Service, Parts, or Collision Repair, you name it, we have it!
100 Years & Counting – Our family has been proudly serving Northwest Wisconsin for 5 generations. We’ll be here when you need us.
Employee Turnover? Not Here – The average tenure of our team is greater than 10 years. Expect to see the same faces every time you visit.
Lifetime Engine Warranty – A Don Johnson exclusive designed to provide a little extra peace of mind with your purchase!

The Don Johnson Advantage

2020 Gladiator

View Inventory Special Offers

Don't Just Push Boundaries—Erase Them.

Up to 7,650 lbs Towing

Apple Carplay^®

Trail Rated^® 4x4 Capability

ParkView^® Back Up Camera

Remote Keyless Entry

^$33,545 Starting MSRP

Billet Silver Metallic Clear-Coat

Bright White Clear-Coat

Black Clear-Coat

Firecracker Red Clear-Coat

Gator Clear-Coat

Gobi Clear-Coat

Granite Crystal Metallic Clear-Coat

Hydro Blue Pearl-Coat

Punk'n Metallic Clear-Coat

Sting-Gray Clear-Coat

Current Gladiator Specials

We appreciate your interest in our inventory, and apologize we do not have model details displaying on the website at this time. Please fill the form out below and our team will quickly respond, or, please call us at for more information.

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Gladiator Gallery

Current Gladiator Inventory

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Details Compare Save Images New 2021 Jeep Gladiator Overland 4WD MSRP $53,825 Price after discount $52,825 National Retail Consumer Cash $1,000 Your Rock-Bottom Price $52,825 Don Johnson's Cumberland Motors Details Check Availability Details Compare Save Images New 2021 Jeep Gladiator Sport 4WD MSRP $45,550 Price after discount $43,947 National Retail Consumer Cash $1,000 Your Rock-Bottom Price $44,550 Don Johnson's Cumberland Motors Details Check Availability