The Don Johnson Advantage

Home of Don Johnson’s Rock-Bottom Price (DJRP) – Great deals you don’t have to ask for. Upfront, pre-discounted pricing for everyone!
Non-Commissioned Sales Team – We proudly employ product experts, not profit experts.
One-Stop Shopping – Whether you’re in need of Sales, Service, Parts, or Collision Repair, you name it, we have it!
100 Years & Counting – Our family has been proudly serving Northwest Wisconsin for 5 generations. We’ll be here when you need us.
Employee Turnover? Not Here – The average tenure of our team is greater than 10 years. Expect to see the same faces every time you visit.
Lifetime Engine Warranty – A Don Johnson exclusive designed to provide a little extra peace of mind with your purchase!

The Don Johnson Advantage

2020 Gladiator

View Inventory Special Offers

Don't Just Push Boundaries—Erase Them.

Up to 7,650 lbs Towing

Apple Carplay^®

Trail Rated^® 4x4 Capability

ParkView^® Back Up Camera

Remote Keyless Entry

^$33,545 Starting MSRP

Billet Silver Metallic Clear-Coat

Bright White Clear-Coat

Black Clear-Coat

Firecracker Red Clear-Coat

Gator Clear-Coat

Gobi Clear-Coat

Granite Crystal Metallic Clear-Coat

Hydro Blue Pearl-Coat

Punk'n Metallic Clear-Coat

Sting-Gray Clear-Coat

Current Gladiator Specials

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Gladiator Gallery

Current Gladiator Inventory

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Details Compare Save Images New 2021 Jeep Gladiator Overland 4WD MSRP $51,038 Price after discount $46,058 Employee Pricing for All $4,480 Denver BC Hard Top Bonus Cash $500 Your Rock-Bottom Price $46,058 Don Johnson's Cumberland Motors Details Check Availability Details Compare Save Images New 2021 Jeep Gladiator Sport 4WD MSRP $46,118 Price after discount $43,558 Employee Pricing for All $3,560 Your Rock-Bottom Price $42,558 Don Johnson's Cumberland Motors Details Check Availability Details Compare Save Images New 2021 Jeep Gladiator Rubicon 4WD MSRP $60,105 Don Johnson Discount $3,438 Price after discount $56,667 Your Rock-Bottom Price $56,667 Don Johnson's Cumberland Motors Details Check Availability