2027 Chevrolet Equinox Shopping Overview near Superior, WI
Model Overview
A Closer Look at the 2027 Chevrolet Equinox
The 2027 Chevrolet Equinox blends everyday versatility with smart technology in a way that makes sense for real-world driving around Superior, WI. If you are cross-shopping compact SUVs and want a clear, research-backed view before you buy online, start here. The newest Equinox centers your drive around an 11.3-inch diagonal infotainment touchscreen with Google built-in, standard Apple CarPlay and Android Auto compatibility, and a cabin engineered for flexible cargo. It pairs that daily comfort with confident performance from a standard 1.5L turbocharged engine, available all-wheel drive, and up to 1,500 pounds of towing capacity. Add over 15 standard safety and driver assistance features — including Chevy Safety Assist — and you have a well-rounded SUV that is easy to live with and easy to love. At Don Johnson Auto Group, we help Superior-area drivers compare trims, evaluate technology, and line up test drives so you can buy your Equinox online with confidence and pick it up on your terms.
On the Road
Performance & Capability for Every Mile
The 2027 Chevrolet Equinox is built to make each mile smooth, efficient, and reassuring. Its 1.5L turbo engine delivers the balanced power you need for highway passing and city merging, while the standard Drive Mode Selector helps you tailor responses to changing road conditions. Available all-wheel drive adds confident traction for variable pavement and mixed surfaces, and the up to 1,500-pound towing rating makes quick work of hauling a small utility trailer or weekend gear. Together, it’s a practical, adaptable setup that feels just right on US-2 runs, Superior’s in-town errands, and everything in between.
Engine:
1.5L Turbo I-4
Horsepower:
175 hp
Torque:
203 lb-ft
Towing:
Up to 1,500 lbs
Inside the Cabin
Interior Comfort & Technology
- Touchscreen: 11.3-inch diagonal infotainment display centered for easy reach
- Connectivity: Standard Apple CarPlay and Android Auto compatibility
- Google built-in: Voice-enabled navigation, apps, and assistance with your Google Account
- Wireless charging: Available wireless phone charging for simplified cords-free convenience
- Cabin materials: Elevated finishes with tasteful accents and model-specific details
- Seating comfort: Heated front seats and heated steering wheel on LT
- ACTIV seating: Evotex and sueded microfiber seating surfaces on ACTIV
- Cargo flexibility: Versatile storage solutions and fold-flat utility for everyday gear
The Equinox interior is designed around the way you actually use your SUV. The high-resolution 11.3-inch diagonal infotainment screen keeps maps, media, and messages front and center, and Google built-in streamlines day-to-day tasks with voice control for directions, calls, and apps. Standard smartphone compatibility means quick pairing with your preferred platform, while available wireless charging helps keep the center console clutter-free. Trim-specific materials, thoughtful storage cubbies, and an easy-fold rear seat turn packing into a one-person job. Whether you are heading across the Blatnik Bridge toward Duluth or running to the store around Belknap Street, the Equinox makes the cabin feel calm, connected, and comfortable.
Driver Confidence
Safety & Driver Assist Features
- Chevy Safety Assist: A package of six advanced features included on every 2027 Equinox
- Automatic Emergency Braking: Helps avoid or reduce the severity of a front-end collision
- Front Pedestrian Braking: Provides braking assistance for pedestrians directly ahead
- Lane Keep Assist with Lane Departure Warning: Helps you stay centered and alerts on unintentional drift
- Forward Collision Alert: Warns you of a potential front-end collision
- Following Distance Indicator: Displays gaps to help you maintain a safe distance
- IntelliBeam®: Automatically toggles between high and low beams as needed
- HD Surround Vision: Available system gives a bird’s-eye view around the vehicle
- Rear Cross Traffic Braking: Available assistance when backing out of parking spots
- Rear Camera Mirror: Available mirror with a wider, less obstructed rearward view
- Side Bicyclist Alert: Available system designed to alert you to approaching cyclists
Confidence is standard on the 2027 Equinox. With over 15 standard safety and driver assistance features — including the Chevy Safety Assist suite — the vehicle can help you watch out for hazards on crowded city streets and open highways alike. The available HD Surround Vision system provides extra perspective when maneuvering in tight spots, and available Rear Cross Traffic Braking and Rear Camera Mirror further support visibility when parking at busy marketplaces or reversing from angled downtown spaces. While safety and driver assistance technologies do not replace your attention and control, they are set up to help support better awareness on every drive.
Trim Options
2027 Chevrolet Equinox Trim Levels
| Trim | Highlights |
|---|---|
| LT | 1.5L turbo engine, heated front seats and heated steering wheel, 11.3-inch diagonal infotainment screen, available HD Surround Vision |
| RS | Black exterior accents and badging, flat-bottom steering wheel, standard 19-inch wheels with available 20-inch wheels, available two-tone Black roof |
| ACTIV | Adventure-forward design with all-terrain tires, uniquely-tuned suspension, Evotex and sueded microfiber seating surfaces, available two-tone white roof |
We’ve Got You Covered
Why Buy from Don Johnson Auto Group near Superior, WI
We are close enough to Superior to be convenient and far enough to make your vehicle search feel unrushed. Our non-commissioned Product Specialists, full-service facilities, and available pickup and delivery simplify every step. We also offer one-on-one Technology Refreshers to help you get the most out of your 11.3-inch infotainment system, Google built-in, and the full suite of safety tech — because the best features are the ones you know how to use.
- Local legacy: A century of service supporting Northwest Wisconsin drivers
- Easy access: Multiple locations a straightforward drive from Superior via US-53
- Non-commissioned team: Product experts focused on your needs and a pressure-free process
- Full-service care: Sales, Service, Parts, and Collision Centers under one umbrella
- Technology refreshers: Personalized sessions to help you master your Equinox features
- Concierge service: Available pickup and delivery for service to fit your schedule
- Online tools: Shop inventory, apply for financing, and schedule test drives from home
Trade-In Tools
Value Your Trade with Don Johnson Auto Group
Looking to put your current vehicle to work for your next SUV? Use our quick online trade-in tools — including our 10 Second Trade Value resource — to see real-market data and estimate your vehicle’s value in minutes. Upload details from your driveway, save time at the store, and apply your trade-in toward a new 2027 Chevrolet Equinox with confidence.
Start My Appraisal
Competitive Strengths
How the 2027 Chevrolet Equinox Stands Out
- Big-screen standard: 11.3-inch diagonal infotainment display where many rivals offer smaller units
- Safety-first: Over 15 standard safety and driver assistance features with Chevy Safety Assist
- Tow-ready: Up to 1,500-pound tow rating — competitive confidence for small trailers
- Drive modes: Standard Drive Mode Selector for adaptable responses
- LED lighting: All-LED lighting with distinctive front and rear signature elements
- 360-degree awareness: Available HD Surround Vision and Rear Camera Mirror
- Adventure trim: ACTIV model with all-terrain tires and a uniquely-tuned suspension
In a competitive compact-SUV field, the 2027 Equinox separates itself with a larger standard infotainment screen and a deep bench of standard safety features most shoppers want immediately. While some competitors require multiple options packages to match this technology suite, Equinox brings it together from the start — then builds on it with available HD Surround Vision, a refined drive, and flexible cargo. For Superior, WI drivers who split time between quick US-2 trips and smaller neighborhood streets, the Equinox’s easy visibility, Drive Mode Selector, and available all-wheel drive make daily driving feel simple. Where competitors may fall short — smaller base touchscreens, fewer standard safety features, or less towing flexibility — the Equinox delivers the balance of tech and capability that fits local life.
Start Shopping
Next Steps for Your 2027 Chevrolet Equinox Search
Ready to move forward? Browse our current 2027 Chevrolet Equinox inventory, schedule a test drive, and apply for financing online. If you have a vehicle to trade, get your 10-second estimate and lock in a time to finalize your appraisal. Prefer guidance at any point? Reach out to our Product Specialists — we will walk you through trims, colors, and available features so you can shop your way.
Local Support
Proudly Serving Superior, WI Drivers
From the first online search to your first drive home, we are here to make choosing a 2027 Chevrolet Equinox near Superior, WI feel straightforward and enjoyable. Our locations are an easy drive down US-53, our team knows the region, and our facilities are set up to support you long after the sale with Service and Collision Centers. When you are ready for a compact SUV that fits everyday life with comfort, confidence, and smart technology, we are ready to help you find the right Equinox.
*Vehicle images and features shown are for illustration only and may vary by trim and option.
Thank you for reading the fine print! We try to provide the most accurate, up-to-date information regarding our vehicles and our services. However, occasionally we do make mistakes. In those instances, we reserve the right to correct our errors. (After all, nobody's perfect!) Before traveling across the country to visit us, please contact our team directly to verify all pricing and vehicle details. We want to ensure that your experience at Don Johnson Motors is exceptional!
*Any MPG listed is based on model year EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid only) and other factors.