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Silverado 1500

Quality Service

When it's time for vehicle maintenance or repair, visit Don Johnson Auto Group service department. Don Johnson Auto Group technicians are highly trained and certified to perform whatever work you may need on your vehicle. Schedule your next appointment with us today.

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Collision Center

We offer a full line of collision repairs to help get your vehicle into pre-accident condition in a timely manner using all the latest diagnostic and repair tools. Need a tow to our location? Looking for auto detailing after collision repairs? Contact us! We’ve got you covered.

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Don Johnson Auto Group

Experience the passion at Don Johnson Motors. We redefine the car shopping journey, going beyond expectations with stellar service and a fun, exciting approach to finding your perfect Chevrolet, GMC, Ford, Chrysler, Dodge, Jeep, or RAM.

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Celebrating A Century of Excellence

Don Johnson Motors is proud to celebrate five generations and over 100 years of serving Rice Lake, Hayward, Cumberland, and the surrounding areas. Through the years we’ve experienced everything from oil embargos to economic depressions and world wars. We recognize that the only reason we’ve survived those challenging times is because of you, our loyal customers. Today it’s more important than ever that we say thank you. We’re grateful for the opportunity to earn your business and are committed to your satisfaction every time.

Our Locations

Don Johnson Motors

734 West Avenue Rice Lake, WI 54868

Service: (715) 475-1437
Sales: (715) 475-1473
Parts: (715) 234-8161
Collision: (715) 234-4035

Don Johnson Motors Collision Center

721 West Avenue Rice Lake, WI 54868

Collision: (715) 234-4035

Don Johnson’s Hayward Motors

15570 Hwy 63 North Hayward, WI 54843

Service: (715) 475-1438
Sales: (715) 475-1474
Parts: (715) 634-4848

Don Johnson's Cumberland Motors

1925 Elm Street Cumberland, WI 54829

Service: (715) 475-1439
Sales: (715) 475-1475
Parts: (715) 822-4931
Collision: (715) 822-2884

Don Johnson's Cumberland Collision Center

1866 Elm Street Cumberland, WI 54829

Collision: (715) 822-2884

Don Johnson Motors

734 West Avenue Rice Lake, WI 54868

Service: (715) 475-1437
Sales: (715) 475-1473
Parts: (715) 234-8161
Collision: (715) 234-4035

Don Johnson Motors Collision Center

721 West Avenue Rice Lake, WI 54868

Collision: (715) 234-4035

Don Johnson’s Hayward Motors

15570 Hwy 63 North Hayward, WI 54843

Service: (715) 475-1438
Sales: (715) 475-1474
Parts: (715) 634-4848

Don Johnson's Cumberland Motors

1925 Elm Street Cumberland, WI 54829

Service: (715) 475-1439
Sales: (715) 475-1475
Parts: (715) 822-4931
Collision: (715) 822-2884

Don Johnson's Cumberland Collision Center

1866 Elm Street Cumberland, WI 54829

Collision: (715) 822-2884

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Group Dealership in Rice Lake, WI

For generations, the Don Johnson Auto Group has been the home for drivers in Rice Lake, Cumberland, Hayward, Ladysmith, Barron, and all throughout the Eau Claire, WI region. Plenty has changed in our area in that time, but our commitment to providing you with a quality experience every time you come through our doors remains the same.

Don Johnson Auto Group: Keeping Things Simple and Convenient

Our team understands that you've got a busy life and that you don't want to spend any more time than you need to take care of your automotive needs. That's why we strive to provide quick, convenient service in all of our locations so that you can get everything you need all in one place and get back out on the road.

Proud of Our Charitable Efforts

One of the great privileges of running a successful business is the opportunity it gives us to give back to the local community. We're proud to support the American Legion, the Hunt Hill Audubon Sanctuary, and a variety of other important organizations to help them with the work they do.

Exciting Vehicles at Our Dealerships

Chevrolet Silverado

Take on any job with confidence, knowing that the power and capability of the Chevrolet Silverado will see you through the day. Newer models feature available Super Cruise technology to make navigating down the highway a stress-free, secure experience.

Ford F-150

The Ford F-150 earned its reputation for being America's favorite truck through its rugged capability and Ford Tough engine strength. Choose the cab to fit your needs, with options that have seating for two or up to six on board.

RAM 1500

Truck drivers have plenty of great options available to them, and the RAM 1500 has one of the longest reputations for proven reliability out of all of them. Versatile storage options will let you pack up whatever you need to haul with you and still have room to spare.

GMC Sierra

All the tools to get the job done right will be yours when you're behind the wheel of the GMC Sierra. The six-function multi-pro tailgate gives you plenty of utility so that you're ready to handle any situation.

Chevrolet Equinox

All the versatility you expect from an SUV comes wrapped up in a stylish package when you choose the Chevrolet Equinox. Chevy Safety Assist technology comes built into this vehicle to ensure all of your travels are as secure as possible.

Service and Financing

Fully-Trained Service Professionals

Getting work done at our service departments will give you access to expert maintenance done quickly and professionally. Whether you need an express oil change, your brakes checked out to ensure they're working correctly, or anything in between, you can count on our team to get the job done right.

Helping Our Customers Secure Financing

The finance centers at all of our dealerships have one goal in mind: getting you a loan that gives you the best deal possible. We can adjust the amount of money down, the length of the loan and other details to better suit your needs, so you get your dream ride without breaking your budget.