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The Don Johnson Advantage

Home of Don Johnson’s Rock-Bottom Price (DJRP) – Great deals you don’t have to ask for. Upfront, pre-discounted pricing for everyone!
Non-Commissioned Sales Team – We proudly employ product experts, not profit experts.
One-Stop Shopping – Whether you’re in need of Sales, Service, Parts, or Collision Repair, you name it, we have it!
100 Years & Counting – Our family has been proudly serving Northwest Wisconsin for 5 generations. We’ll be here when you need us.
Employee Turnover? Not Here – The average tenure of our team is greater than 10 years. Expect to see the same faces every time you visit.
Lifetime Engine Warranty – A Don Johnson exclusive designed to provide a little extra peace of mind with your purchase!

The Don Johnson Advantage

2019 Cherokee

View inventory Special Offers 2018 Model

A compact SUV built for adventure

Available Uconnect® 4 Navigation

4x4 Systems

ParkSense® Front and Rear Park Assist

Available Bluetooth Connectivity

2.4L Tigershark® Multiair® 2 Engine

^$24,690 starting msrp

Billet Silver Metallic Clear Coat

Billet Silver Metallic Clear Coat

Prices and Colors May Vary By Model

Light Brownstone Pearl Coat

Light Brownstone Pearl Coat

Prices and Colors May Vary By Model

Olive Green Pearl-Coat

Olive Green Pearl-Coat

Prices and Colors May Vary By Model

Velvet Red Pearl-Coat

Velvet Red Pearl-Coat

Prices and Colors May Vary By Model

Bright White Clear Coat

Bright White Clear Coat

Prices and Colors May Vary By Model

Diamond Black Crystal Pearl-Coat

Diamond Black Crystal Pearl-Coat

Prices and Colors May Vary By Model

Granite Crystal Metallic Clear Coat

Granite Crystal Metallic Clear Coat

Prices and Colors May Vary By Model

Pearl White Pearl-Coat

Pearl White Pearl-Coat

Prices and Colors May Vary By Model

Firecracker Red Clear Coat

Firecracker Red Clear Coat

Only Available On Trailhawk

Hydro Blue Pearl Coat

Hydro Blue Pearl Coat

Only Available On Trailhawk

Current Cherokee Specials

We are currently updating our monthly offers. Please check back shortly for updates.

In the meantime, here are some links that you might find helpful:

New Inventory All Cherokee Inventory Value Your Trade

Cherokee Gallery

Current Cherokee Inventory

Details Compare Save Images New 2020 Jeep Cherokee Trailhawk 4WD MSRP $38,585 Don Johnson Discount $2,160 Price after discount $37,538 Bonus Cash $500 Retail Bonus Cash $750 Denver BC Regional Small Jeep Retail Bonus Cash $250 National Retail Consumer Cash $2,500 Your Rock-Bottom Price $32,425 Don Johnson's Cumberland Motors Details Check Availability Details Compare Save Images New 2021 Jeep Cherokee Trailhawk 4WD MSRP $38,185 Don Johnson Discount $925 Price after discount $37,260 Retail Bonus Cash $500 National Retail Consumer Cash $3,500 Your Rock-Bottom Price $33,260 Don Johnson's Cumberland Motors Details Check Availability Details Compare Save Images New 2020 Jeep Cherokee Trailhawk 4WD MSRP $37,490 Don Johnson Discount $1,969 Price after discount $36,601 Bonus Cash $500 Retail Bonus Cash $750 Denver BC Regional Small Jeep Retail Bonus Cash $250 National Retail Consumer Cash $2,500 Your Rock-Bottom Price $31,521 Don Johnson's Cumberland Motors Details Check Availability Details Compare Save Images New 2020 Jeep Cherokee Latitude 4WD MSRP $30,075 Don Johnson Discount $1,103 Price after discount $28,537 Bonus Cash $500 Retail Bonus Cash $750 Denver BC Regional Small Jeep Retail Bonus Cash $250 National Retail Consumer Cash $2,500 Your Rock-Bottom Price $24,972 Don Johnson's Cumberland Motors Details Check Availability Details Compare Save Images New 2021 Jeep Cherokee Limited 4WD MSRP $38,261 Price after discount $37,261 Select Inventory Bonus Cash $1,000 National Retail Consumer Cash $3,500 Retail Bonus Cash $500 Your Rock-Bottom Price $33,261 Don Johnson's Cumberland Motors Details Check Availability Details Compare Save Images New 2021 Jeep Cherokee Limited 4WD MSRP $37,940 Don Johnson Discount $904 Price after discount $37,036 Retail Bonus Cash $500 National Retail Consumer Cash $3,500 Your Rock-Bottom Price $33,036 Don Johnson's Cumberland Motors Details Check Availability Details Compare Save Images New 2021 Jeep Cherokee Limited 4WD MSRP $39,480 Don Johnson Discount $1,027 Price after discount $38,453 Retail Bonus Cash $500 National Retail Consumer Cash $3,500 Your Rock-Bottom Price $34,453 Don Johnson's Cumberland Motors Details Check Availability Details Compare Save Images New 2021 Jeep Cherokee Limited 4WD MSRP $37,290 Don Johnson Discount $853 Price after discount $36,437 Retail Bonus Cash $500 National Retail Consumer Cash $3,500 Your Rock-Bottom Price $32,437 Don Johnson's Cumberland Motors Details Check Availability Details Compare Save Images New 2021 Jeep Cherokee Limited 4WD MSRP $37,290 Don Johnson Discount $853 Price after discount $36,437 Retail Bonus Cash $500 National Retail Consumer Cash $3,500 Your Rock-Bottom Price $32,437 Don Johnson's Cumberland Motors Details Check Availability

Cherokee Trim Levels

Latitude

$24,690*

VIEW INVENTORY
Latitude Plus

$26,495*

VIEW INVENTORY
Limited

$30,375*

VIEW INVENTORY
Trailhawk

$33,320*

VIEW INVENTORY
Overland

$36,275*

VIEW INVENTORY
Trailhawk Elite

$36,315*

VIEW INVENTORY

Explore More Features

Of The Cherokee

Trims

2019 Jeep Cherokee trim levels cover the Latitude, Latitude Plus, Limited, Overland, and Trailhawk. Rice Lake, Hayward, and Cumberland drivers should find out more.

Interior

The Jeep Cherokee is a commanding SUV with plenty of power beneath the hood, but the interior is surprisingly stylish and refined.

Safety

If you’re ever involved in a collision, the Jeep Cherokee’s robust high-strength steel body structure helps maximize crash protection by directing impact energy away from the passenger compartment.

Performance

Check out everything from the 2019 Jeep Cherokee engines to its tow ratings and you’ll recognize that this is an SUV dedicated to top-tier performance and capability.

Contact Us

About The Cherokee

*MSRP excludes destination, taxes, title and registration fees. Starting at price refers to the base model, optional equipment not included. A more expensive model may be shown. Pricing and offers may change at any time without notification. To get full pricing details, see your dealer.

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Contact Us

(715) 475-1473

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734 West Avenue • Rice Lake, WI 54868

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Don Johnson Motors 45.5080292, -91.7657192.